ABOUT
I picked up a connector pen one day and have kind of never put it down.
I am a strategic creative from Melbourne, Australia. I love crafting ideas that are engaging, inspiring, and above all, successful.
Currently working as a freelance integrated creative in Advertising, with over 10 years experience developing campaign platforms for brand, not for profit and government clients.
I enjoy working on pitches and redefining brands. An Art Director that is good with words, I like non-traditional ideas with a story that spreads.
I like working doing things with purpose. I like big picture thinking and solving problems with an eye for detail to get the job done.
I’m interested in Australian culture - history and future. and I always have a passion project on the go, as a way to experiment and explore creative thinking and executions.
When my head isn’t in the clouds, I like sweating it out in the boxing gym, watching skateboarding videos or working on my art.
Feel free to get in touch.
SKILLS
Ideas • Brand Platforms • Campaigns • PR Ideas • Creative Direction • Art Direction • Writing • Design • Visualisation • Decks
SELECTED BRANDS + ORGANISATIONS
World Vision • Vic Health • Bupa • Google • Dept. of Home Affairs • Salesforce • Slack • AEG Powertools • Australian Cyber Security Centre • MyDeal.com.au • Dept. of Veterans’ Affairs • City of Melbourne • Treasury Wines • Sustainability Victoria • Officeworks • Mercedes Benz • Equal Opportunities & Human Rights Commission • Coates Hire • Alcohol and Drug Foundation • Mazda • Yarra Trams • Vintage Cellars • The Stroke Foundation • Brick Lane Brewing • Australian Super • Slater and Gordon • Incolink • Hostplus • Bakers Delight • Ryobi • The Department of Education • William Hill • Brimbank Council • Victoria Police • Isuzu Trucks
SELECTED AGENCY PARTNERS
72andSunny • AJF Partnership • Alt/Shift • CHEP • VMLYR • Fenton Stephens • Grey • Hardhat • Icon Agency • Ogilvy • Publicis • The Royals • The Shannon Company • Show Pony • Wunderman Thompson
EDUCATION
Bachelor of Communication Design / Swinburne School of design / 2010
Award School / Melbourne / 2011
Leading With Emotional Intelligence / Australian Institute of Management / 2014
Coding for beginners / General Assembly / 2014
Short Film / CAE / 2014
PUBLICATIONS
Straya Shrapnel, 2016 / Australia / various publications and media
Straya Cash, 2015 / Australia / various publications and media
Stolen, Volume 2, / 2014 / Australia / stolenpublications.com
Six Years later, Instinct, Issue No.3 / 2013 / Australia / 6ylmag.com
Stolen, Volume 1, / 2013 / Australia / stolenpublications.com
Portrait by Jay Hynes