I was lucky enough to work on some new ads for William Hill online betting. The gambling giant has entered a saturated Australian market so Jess and I hit this brief with the clear goal of creating ideas that would make William Hill stand out.
Making these ads reminded me of going out the country to visit my Pa’s racehorse and impatiently waiting for Dad to finishing watching the racing channel on a Saturday arvo.
Own the Moment is a two-pronged campaign. The ‘Green with Envy’ TVC’s directed by the hilarious Dogboy. The ’20 seconds after the jump’ TVC’s directed by Paul Middleditch. They both killed it.
There was a mountain of challenges to overcome (as per usual), but I was stoked with how the ads turned out
GREEN WITH ENVY
William Hill is the future of betting. Their main competitor is old world. We were challenged to let the punting world know, and to be ‘disruptive’ while we’re at it.
So, we sent up one of their mundane ads and had a punter, played by Axle Whitehead, interrupt it with something better.
See all of the Green with Envy TVC's here.
OWN THE MOMENT
William Hill's In-Play Betting gives punters the unprecedented power of betting live on sport and racing with the tap of a button. Effectively giving you the power to 'interrupt' a live race to place a bet.
We were told to 'go big or go home' in our expression of the product.
So we stopped a horse race. For real. Using stunt horses and stunt jockeys directed by the stunt co-ordinator from Fury Road.
Axle letting us know that we had forgotten the matching pipe and playmates.